I first began my career at City Sports in 2001 as a Footwear Manager. As an avid runner and cyclist in Boston, City Sports was always a destination for me as a student and athlete. When I wasn’t working or exercising I was studying at The School of the Museum of Fine Arts, Boston. Recently my focus has shifted from fitness to my family and career. I am a happy husband and proud father of a beautiful 10-month old baby girl and now the Director of Creative for City Sports. Because I have a passion for both athletics and art, my current role provides the ideal work environment.
That being said, I do miss the athletic lifestyle I once lived. I used to be a running addict, competing in numerous road races including three marathons in Boston and one in New York. I used to Mountain Bike and lift weights 5 days a week. Since turning 30 a couple of years ago. I have found it difficult to find the time and energy to live a similar lifestyle. I don’t feel nearly as healthy as I once did. Needless to say, I am anxious to remove the words “used to” from my vocabulary.
A few months ago I was working on a big in-store and online initiative promoting cycling gear. The theme for this campaign was “Better by Bike”. I was taken by the growing amount of people who were using bikes to commute to school and/or work and the seemingly endless benefits that came from it. At the time I was commuting to work on my Vespa for a really nice 35-minute ride down Commonwealth Ave through the many neighborhoods in Boston. Drawing inspiration from our campaign, I decided to switch out my Vespa for a bike. I bought a Trek Soho S, which is a very understated and sleek single speed bike ideal for commuting through the city to work.
I started my new commute the week after Memorial Day and haven’t looked back since. I feel that I am now maximizing my time and getting a daily workout while getting the same experience of being outside with the added benefit of getting a workout in. Over the next few months I hope you will continue to follow my posts as I document my experiences commuting through the city.
Greg McEachern | CITY SPORTS
Director, Visual/Creative Services